Are Chicagoans trustworthy? Honest Tea is helping us find out. I saw this social experiment this morning on the corner of Washington and Dearborn in the Loop. In case you can’t quite tell what this is, there are bottles of Honest Tea in a stand and then, to the side, there’s a box. As a way to play up its name, the tea is using the honor system. Take a bottle, drop a buck in the box. I watched for a little while and everyone who took a bottle indeed dropped in a buck. 

It’s a gimmick, sure, but it caught my attention and made me really curious as to how much would be in the box at the end of the day. Of course, Honest Tea trusted to a point. The box was locked.